Vespa Ads for the Twentysomethings!
This series of print ads was done for Colorado Vespa by McClain Finlon. The ads are actually quite simple with crop-outs and close-ups of different parts of the scoot for each ad which were primarily targeted to a younger demographic. Here’s how the ad agency described the series:
Ahh, the Vespa. Baby Boomers loved them because they looked swell in Fellini films. Now twenty-somethings love them because of this fun-loving campaign. So much so that sales shot up after the ads ran.
Take a look at these ad layouts:
[copy] Never have to help your friends move again.
It’s got that 20-something sense of humor and laziness, isn’t it? 
See the other two ads.
[copy] Just the thing for your mid-twenties crisis.
With the adventures I had with my Vespa, some friends are telling me my mid-life crisis kicked in a bit too early. Maybe it’s the same case for the younger set. 
[copy] Feel the wind in your soul patch.
Call me dumb, but I didn’t get the above line until I found out what the heck a “soul patch” is! In street-slang Tagalog, that’s the facial hair we refer to as “atchaka” (as in: bigote-atchaka-balbas)
That’s my word-of-the-day!
-o-
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J0HNRANA
john[dot]rana[at]gmail[dot]com
Hi John! Ang gaganda ng mga ads na to! Share ko lang there’s this advertiser who is offering 10$ to write about Vespa. hehe not much pero puede na 10$ is still 10$
Ang kaso kelangan Google Rank 3 ang blog. Naisip ko nga agad itong blog mo e.
The opportunity is at PayPerPost. Share lang
Hey Nyree! Thanks for the heads up. Kaso my Google rank isn’t that high pa. Actually, since I recently bought my own domain na, my ranking’s back to zero…hehehe