WHO says “Road Safety is No Accident!”
While reading today’s newspaper, I saw a press release from the World Health Organization (WHO) about its Road Safety campaign. In it, the organization shared its “Road Marks” campaign series of five posters, created to promote action against the non-use of helmets and seatbelts, drunk-driving, speeding, and visibility among bikers and pedestrians.
The organization urge concerned groups from around the world to reproduce any of these campaign posters to promote road safety; especially among the youth since this age group (age 0 to 25) comprise more than 40% of all road traffic deaths worldwide. So here am I blogging about the campaign to do my little share.
Here’s the poster targeted to motorcycle riders:
[copy] Too late to put on your helmet
Most motorcycle deaths are a resut of head injuries. Wearing a motorcycle helmet correctly can cut the risk of death by almost 40%, and the risk of severe injury by 70%.
Be a part of the solution: wear a helmet.
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So why is the helmet painted on the fallen biker? Well, it’s actually the central ‘theme’ of the whole campaign. See the rest of the posters to better appreciate these witty “paintings.” 
[copy] Too late to fasten your seat-belt
Wearing a seat-belt reduces the risk of being ejected from a vehicle and suffering serious or fatal injury by between 40%-65%.
Be a part of the solution: wear a seat-belt.
[copy] Too late to stop drinking
Consuming alcohol before driving increases the risk of a crash as well as the likelihood that death or serious injury will result. Passing a drink–driving law and enforcing it can reduce the number of road deaths by 20%.
Be a part of the solution: never drink and drive.
[copy] Too late to slow down
Speed kills all types of road users – drivers, pedestrians and cyclists. A 5% cut in average speed can reduce the number of fatal crashes by as much as 30%.
Be a part of the solution: don’t speed.
[copy] Too late to be seen
Pedestrians and cyclists can be difficult to see on the roads, which increases their risk of road traffic injuries. Wearing lightly-coloured or reflective clothing makes them much more visible and can help avoid collisions.
Be a part of the solution: be seen on the road.
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Now that’s a killer campaign! (pun intended)
-o-
{▫}
J0HNRANA
john[dot]rana[at]gmail[dot]com
nice posters.. hopefully kumalat yan lalo na sa mga pinoy riders/drivers…
I agree, ericharlz. Sana those in the other bike and car forums will get to see these posters din.
sigurado maiiwasan na ang mga road accidents if these things observed by riders & drivers!
Sana pati sa mga billboards mailagay to.
That’s right, Paollo. Isama na rin natin pati pedestrians. Sometimes hardly visble din talaga sila when they cross poorly-lit roads.
That’s a good idea, ruisse.23! Astig to see any of those sa NLEX and SLEX.
Nice posters. I am one of those who does not wear helmet. Palusot ko kasi malapit lang naman pupuntahan ko. Now I know that you should be wearing a helmet at all times to decrease the chances of fatality by almost 40%.
WOW! It campaign really does work! Glad the stats convinced you, jmc723.
Very effective ads!!! Nice post!!!
Thanks, Uno!
I’m actually a Preventive Medicine teacher, looking of accident photo from internet. Some of these photos will be included in my forthcoming class. “Prevention is better than cure”.
Glad you considered including these images for your class. Thanks Dr.!:)
whatever help every one can do – no matter how simple it may seem – to promote “road safety as a way of life” can help save lives… God bless you and may we (doing what we can) who advocate road safety and injury prevention grow in number. We’re happy to share with you what we are doing in Negros Occideental despite our limited resources – please visit our website
This is funny. josh pissed his pants… =]
hi every body if found it very intresting those photos … and im asking you to give an idea about the safety of the 2weels (motorcyclists …) … im workin on this issue for my town … thank you in advance …
I ride a crusier and a few weeks ago my wife bought me a $300 dollar jacket to wear for the winter and I ended up laying my bike down two days later going around 50 mph. I always wear a helmet but it never touched the ground during the wreck. My jacket now looks well worn after less than a month but my body is well healed from the scrapes I got from it. I claim to say that the more padding and armour you wear[as long as you can properly function] the better off over all you will be.Helmet Jacket Jeans Gloves! Enjoy your ride.