Vespa Spotting: A little Brit different!
This is the station ID which BBC America came up with when they introduced their new logo and tagline early this year. It’s very different from the three little branding blocks that audiences worldwide has gotten used to. But I would say that the new logo is “younger,” witty, less serious, and very Brit (very MOD in particular). The spot involves motorcycles and has a twist on this familiar American culture. It has a subtle “British invasion” theme to it. Check out this 10-seconder they aired to launch their new identity…
When I fist saw the ad above mentioned in 2StrokeBuzz, I went straight to YouTube to look for other interesting ad the company has made in the past.
There is this one-minute TV ad for BBC Radio which involved a powerhouse cast featuring great music legends together with this generation’s music sensations. It’s sort of an Alternate Reality. This ad won several awards including the Gold in Best TV Ad category in the 2007 Creative Circle Awards and recognition for its direction, editing and computer graphics/special effects.
The ad weaved a dream Elvis Presley concert scenario with an amazing band lineup: Marvin Gaye (2nd lead vocals), Stevie Wonder (piano), Jimmy Page (lead guitar), Kheith Moon (drums), Sheryl Crow (bass), Noel Gallagher of Oasis (rhythm guitar), and Sugababes (back-up vocals). The video look so authentic, it looks like it’s an actual clip from an old concert video. Check it out:
From what I remember, the clips of each artist are actual shots from their respective live musical performances and seamlessly put together in a actual Elvis concert via digital imaging (rotoscoping). Only the Sugababes bit was shot via green screen and placed over the images of the real back-up vocals in the Elvis concert (that’s the same rotoscoping technique utilized when Elvis did a duet with Celine Dion in American Idol). Then the texture of each video were made to look exactly as the old broadcast feel of the main concert. Some tedious work but the result is simply amazing!
Rock & Roll!
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J0HNRANA
john[dot]rana[at]gmail[dot]com
I remember this when it was shown ages ago. Great AD!