Vespa and adidas Originals tie up

(PRESS RELEASE] In spring/summer 2009 adidas Originals will unveil a fresh collection that celebrates and reflects decades of the brand’s rich heritage and lifestyle credentials. 2009 marks the 60th anniversary of the iconic 3-Stripes mark introduced by company founder Adi Dassler. For consumers “60 Years of Soles and Stripes” means a year-long celebration of product introductions that has something for everyone.

As a groundbreaking new men’s sub-collection, the collaboration with Italian pop icon scooter manufacturer Vespa, one of the biggest and most original mobility brands worldwide, presents another product facet that truly speaks originality. Two authentic lifestyle brands, both focused on design, present a unique partnership with products referencing classic and contemporary men’s looks and colors that serve the needs of both classic scooter riders and all fans of casual and clean design.

The totally fresh Vespa collection introduces footwear and apparel that work across looks and lifestyles, offering classic and clean designs. Referencing the last 60 years and adidas’ rich heritage, the Vespa collection also offers footwear and apparel pieces that take their inspiration from different decades to extend the mobility language more towards the preppy casual consumer who is looking for both historical and modern shapes. Besides a broad range of classic polo shirts, t-shirts and jackets, this collection contains various footwear highlights such as the 1950s inspired sneaker Vespa Gran Lusso featuring the classic Vespa moped details and a true spirit of nostalgia. Retail prices for apparel styles range from EUR 35 to EUR 500 and for footwear from EUR 100 to EUR 130.

“Referencing the last 60 years and Adidas’ rich heritage, the Vespa collection offers pieces that take their inspiration from different decades and appeal to the preppy casual consumer who is looking for both historic and modern shapes,” said Hermann Deininger, CMO at Adidas Sport Style.

The collection was officially launched with a ‘house party’ presentation during Milan Fashion week last month and will be available from the beginning of January 2009 in select retailers around the world and Adidas Originals stores.

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See more about this collection in these sites:

• SneakersBr (Google-translated to English)
• STREEThing

Can’t wait!

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J0HNRANA

john[dot]rana[at]gmail[dot]com