Let’s get this party started!

February 2, 2009

by Abet Rana

adidas Originals celebrates “60 Years of Soles and Stripes”

[PRESS RELEASE] MANILA, Philippines, January 16, 2009 – 2009 marks the 60th anniversary of the adidas Originals iconic 3-Stripes Trefoil mark introduced by company founder Adi Dassler. To celebrate this colossal anniversary, adidas Originals will host the 6009 House Party Celebrating Originality on February 27, 2009, 7pm @ Embassy Superclub to kick-start a year-long celebration of Originality. Four other countries – Thailand, Malaysia, Indonesia and Singapore – will also host their respective local House Parties concurrently with Manila’s event.

For the last 60 years, the adidas Originals products and people who wore them have cemented the Trefoil as the icon of sport style around the globe. In Spring/Summer 2009, adidas Originals truly celebrates the past 60 years of originality in different interpretations of products, offering a broad spectrum of highlight themes including an anniversary range of “60 Years of Soles and Stripes” plus a captivating Women’s Collection topped off by a new partnership with Italian pop icon scooter manufacturer Vespa.

At the House Party, the guests will get to see the Spring/Summer collection Fashion Showdown featuring top models, style influencers, and celebrities. They will show off the “60 Years of Soles and Stripes”, the anniversary range for both men and women, comprising of footwear and apparel products that have become timeless classic styles through the last six decades and different eras.

“Vespa,” aptly named after adidas partnership with Vespa, is a collection for men inspired by the preppy street style of Milan and the mod club looks of Brighton with products referencing classic and contemporary men’s looks and colors that serve the needs of both classic scooter riders and all fans of casual and clean design.

The Women’s Collection, on the other hand, is adidas’ take on providing feminine executions of already existing apparel and footwear silhouettes. The Sleek Series, for instance, features sexier lines that celebrate the uniqueness of the modern urban woman.

Bringing the beats to the party is internationally renowned DJ Roxy Cottontail. She has performed with other world class DJ’s such as Steve Aoki, DJ AM, Stretch Armstrong, and A-Trak just to name a few.

For consumers, 2009 will mean a year-long introduction of products that celebrate Originality. As part of the 60th Anniversary celebration, adidas will be offering Philippine consumers a 20% discount on all its Originals products. For more details on the said promo visit adidas Originals Concept Store at Trinoma.